< Gain Insights & Activate

Data Collection & Standardization

Many growth-focused organizations are forced to make decisions from incomplete and imperfect data from the customer journey. Often, the foundational tools are in place. They just aren’t telling an actionable story. We will help you collect your enterprise data more effectively and use it to bring direction and momentum to your key growth objectives.

Improve outcomes from every customer engagement

Arm your UX, product, and growth teams with data they trust.

Amplify the value of your analytics tools with web, product, and SaaS data that is accurate andimpactful to your business.

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Data only has power if it is accurate, actionable, and presented in your analytics tools in ways
that reveal business insights. Many organizations invest in reporting and analytics tools with
aspirations of datadriven strategies and decisionmaking. But most encounter the harsh reality
that data visualizations are only as good as the data behind them. We will help you collect and
deliver the right data to your tools of choice and create visualizations that are trustworthy and
impactful to your business.

“Convertiv is fixated on performance and data, which we really appreciate. Every time we complete a task, they help us understand the results. Five out of the six tasks that we’ve run have seen a 22%-45% increase in conversions.”

Sam Clarke DIRECTOR OF MARKETING, PLACESTER

Tag Management

Our team will perform an indepth assessment of your current tag management tools and identify
any measurement gaps. Through a systematic discovery process, we will identify opportunities
to improve business performance through greater visibility and propose specific changes and enhancements. Once a strategy is finalized, we will work in partnership with your team to
implement and test any changes and create visualizations to make the resulting data more
actionable.

Expertise
  • Tag management assessment
  • Tag optimization and consolidation
  • Downstream feed validation

Event-Level Data Collection

Instrumentation of digital touchpoints like websites, trials, apps, portals, and Internet of Things (IoT) sensors for eventlevel data collection creates the necessary foundation for faster and better decisionmaking across your teams and use cases. Our team of data engineers and analytics experts guide your marketing, product, and service teams through the people, process, and technology aspects of data creation and collection.

Expertise
  • Data signal generation
  • Data collection and aggregation

SaaS Sales/Marketing/Service Insights

The quality of your data products is only as good as the data being created and collected from your
enterprisewide SaaS technology. Many organizations are clear on business insights needed or features required for AI but are unable to isolate and rectify the underlying data creation from their SaaS tool. Our team of sales, marketing, and service technologists are wellversed in data team requirements and
approaches for data creation for common use cases.

Expertise
  • SaaS data instrumentation
  • SaaS data modeling for AI
  • SaaS data visualization and analytics
Why Convertiv?

Digital experiences play a central role in the customer journey for many businesses, so the details matter. Our expert designers and developers are about more than just aesthetics and code. We dive deep into the data about how buyers interact with your business digitally and create products, campaigns, and experiences that drive the right business outcomes. We also consider security, performance, and reliability at every step, so the momentum keeps building as your business grows.

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Outcomes

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TRACKING TAGS OPTIMIZED

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ANALYTICS DASHBOARDS DEVELOPED

Client Results

Tracking and analyzing the user journey by capturing thousands of data points per day.

A world leader in energy-based aesthetic and medical treatment systems worked with Convertiv to develop a first-party data strategy and pipeline. By collecting and storing raw event data at every user touchpoint, they are now able to model and construct custom reports and answer key business questions as they arise.


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reduced cloud costs

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Gain data-driven insights.