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Experience Optimization and CDPs

Every person who engages with your business arrives with their own unique set of needs and preferences. The businesses that truly understand these variables and deliver personalized, relevant content at every touchpoint win in the marketplace. Our team will help you realize this goal by implementing an effective and scalable customer data platform (CDP), enabling dynamic personalization capabilities, and ensuring ongoing learning and refinement through A/B testing.

Deliver hyper-relevant content dynamically

Create a single view of the customer and use personalization and testing to optimize engagement

Exceed customer expectations and influence business performance by delivering the rightcontent at the right moments and measuring the ongoing effectiveness of your approach.

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Digital experiences aren’t a one-size-fits-all proposition, so personalization is one of the most powerful tools that businesses have to optimize customer experience and influence growth. But getting it right requires a sophisticated customer data strategy and toolset, effective delivery of personalized content, and precise benchmarking and measurement. Our team will help you build your CDP foundation and use it to deliver personalized experiences at scale. We’ll follow this up with A/B testing to ensure that your CDP and personalization efforts are always aligned with your business objectives.

“Convertiv has really helped us to achieve our goal of having an improved conversion rate. We have run multiple tests with Convertiv that have translated into double-digit increases in sign-up rates on our website.”

Jason Peck VP of Marketing, GoCanvas

Customer Data Platforms

Many businesses find themselves drowning in customer data. While there is tremendous value in the detailed data generated by the customer interactions that occur every day, it’s only useful if it is well-organized and easily accessible by the people and tools that can unlock value from it. Our team will help you design and implement a scalable CDP that breaks down data silos and creates a centralized and accessible source of all customer data – from early touch points all the way through post-purchase produce usage.

Expertise
  • CDP vendor assessment and selection
  • Customer data architecture and classifications
  • CDP implementation and management

Personalization

Digital experiences are now the primary touchpoint that many businesses have with their customers. Adapting these experiences to each user’s unique needs and preferences delivers a better experience and drives higher conversion rates. Beginning with your most heavily trafficked pages, our team will deploy or configure your preferred user identification, segmentation, and content delivery technologies. We’ll then analyze all available data to develop and test personalization strategies to grow lead conversion rates and sales pipeline.

Expertise
  • Technology strategy and implementation
  • User activity data analysis and experimentation
  • Goal-driven personalization design and optimization

A/B Testing

Effective A/B testing requires a systematic approach that delivers immediate value while also building a strong foundation for the future. Our team will apply extensive A/B testing experience – along with a library of over 2,000 historical tests – to jumpstart your testing program. Our sprint-based testing approach will help you achieve quick wins and establish a framework for continuous testing that can grow in sophistication over time.

Expertise
  • Testing strategy and goal-setting
  • Consultation on best practices
  • A/B test development and execution

Why Convertiv?

Digital experiences play a central role in the customer journey for many businesses, so the details matter. Our expert designers and developers are about more than just aesthetics and code. We dive deep into the data about how buyers interact with your business digitally and create products, campaigns, and experiences that drive the right business outcomes. We also consider security, performance, and reliability at every step, so the momentum keeps building as your business grows.

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40+ Experiments aimed at conversion rate improvement were performed, increasing landing page conversion by 30%

A leader in the paperless documentation sector was looking for ways to improve sign up rates for the free trial of their product, a key source of paying customers. Their main focus was on paid landing pages, which drove most of their free trial sign-ups.


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