Target, attract, and engage buyers systematically
Use data-driven insights to identify the right buyers and engage them with organic, paid, and account-based programs.
Maximize the impact of your content development and paid program investments by combininga sound overall strategy with expert execution of individual programs.
Contact UsInvesting in content to drive SEO, paid search, and account-based media programs are all effective ways to drive pipeline growth. But focusing your efforts and budget on the buyers and channels with the greatest likelihood of success is both challenging and critical. Our team will help you identify target buyers that demonstrate an optimal combination of fit, intent, and first-party engagement. From there, we will help you plan and execute programs to reach your target audience through SEO-focused content development, programmatic advertising, coordinated direct outreach, and other tactics with a high probability of success.
Our Approach
Business Goals
- Identify business objectives
- Define leading performance indicators
We begin each engagement by gaining an understanding of your growth plans and other key business requirements. This includes a retrospective look at past performance and definition of future performance indicators that must be measurable and reportable on an ongoing basis.
Persona and Audience Discovery
Iterative process- Define target attributes, including: firmographic, technographic, and account signals
- Identify buying centers
Once we understand your growth requirements, we partner with you to analyze your target audience. We consider relevant market segments, technology factors, and account signals and work with you to identify the buying centers that we will need to impact with the engagement.
Offer Alignment
Iterative process- Offer to lifecycle mapping
- Landing experience, including: destination pages, mini-sites, and in-platform experiences
As the buyer journey comes into focus, we work with you to map offers to the engagement lifecycle. This includes a significant focus on landing experiences across web pages, mini-sites, in-platform experiences, and other possible destinations for your personas.
Deploy
Iterative process- Ad Creative and Messaging
- Campaign Setup, Triggers, and Tag Management
- Quality Assurance
Once the desired buyer destinations are clear, we help you develop and deploy high-impact creative messaging to drive engagement. We also ensure that your growth stack is configured with the necessary campaigns, triggers, and tags to measure and influence buyer behavior and engagement over time.
Operationalize
- Launch
- Test and Learn
- Optimize
Once an end-to-end strategy and technology stack is in place, we work alongside your team to launch into production. We continue with proactive testing after the solution is live to assess both business and technical performance and identify possible areas of optimization.
“Convertiv's expert advice helps their clients spend wisely and reduce waste in marketing spend. When you have an opportunity to grow your business and work with a company like Convertiv, you need to grab it.”
Palen Schwab
Strategic Planning and Forecasting
Revenue-focused executives often lack the information they need to set an achievable growth trajectory for their business. A data-driven planning and forecasting approach will empower you to make investments with predictable and measurable business impact. Our team of growth strategists will analyze your existing programs and assess their impact on the sales pipeline. We’ll then partner with you to develop a data-driven plan and budget that aligns with your growth objectives.
Expertise
- Marketing program assessment
- Data-driven forecasting
Paid and Account-Based Media
Investments in paid and account-based media have the greatest impact when you use data to target and prioritize buyers and then zero in on the best ways to reach them. Our team will help you find buyers with an optimal combination of fit, intent, and first-party engagement. We’ll also help you plan and execute programs to reach your target audience through programmatic advertising, coordinated direct outreach, and other high-confidence programs.
Expertise
- Buyer identification and targeting
- Data-driven media program development
Enterprise-Class SEO
Success with natural search requires strategic thinking and precise technical execution. It begins with clear business objectives that are executed expertly across all areas of the growth stack. Our team of SEO and technology experts will help you develop an integrated search strategy that aligns with your goals. We’ll also help you execute with precision in areas such as content management system configuration, redirect practices, and more.
Expertise
- Search strategy and goal-setting
- SEO technology guidance and implementation
Why Convertiv?
Digital experiences play a central role in the customer journey for many businesses, so the details matter. Our expert designers and developers are about more than just aesthetics and code. We dive deep into the data about how buyers interact with your business digitally and create products, campaigns, and experiences that drive the right business outcomes. We also consider security, performance, and reliability at every step, so the momentum keeps building as your business grows.
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Outcomes
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reduction in speed-to-lead
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increase in productivity
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reduction in paid CAC
Client Results
World Leader in Cloud-Driven Networking Exceeds Pipeline Goal with an Account-Based Approach
Convertiv identified target accounts, selected appropriate media platforms, rotated relevant assets, and found the optimal media mix for the flight through multi-touch attribution. This holistic approach contributed over $16 million to the organization's pipeline.
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Pipeline Contribution
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Assets Deployed Against Target Audiences
