Justin Grimaldi

Justin leads convertiv’s paid and organic search marketing practice bringing a wealth of both in-house and agency experience, with 11 years SEM experience and a deep conceptual knowledge in B2B software. Justin's domain knowledge has allowed him to build market leading demand generation programs globally. He has developed successful search marketing strategies for companies across high technology, travel, CPG, and eCommerce.

Is AI Taking Over For SEO? – What Was Learned At MozCon 2023

In the SEO community, we often joke about how often news articles and media pieces have declared SEO dead. From paid ads taking up organic real est...


The Importance of Foundational Keyword Research

Keyword research is the foundation of any effective search marketing program. Sound research can avoid revenue loss due to inefficient pay-per-clic...


Will Posting on Medium.com Impact SEO?

Medium.com is now a powerful source of new readership, with over 7.5 million published posts 60 million unique readers. But there are many factors ...


90-Day Paid Search Pilgrimage

A paid search program makes it easier for your target market to see you out, and it’s also one of the few marketing efforts that can be measured pr...

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