Turn Media Spend Into Measureable Pipeline
AI Growth
Your campaigns generate activity. Leads come in, budget gets spent, dashboards trend up. But when leadership asks what paid media actually delivered in pipeline, the answer comes with caveats. Most of that budget never reached an account that could buy, and the accounts that could are forming shortlists in a research phase your ads never touched.
That’s the problem a full paid media program solves. Convertiv builds and runs it end-to-end across Google Ads, LinkedIn, Meta, and account-based channels like 6sense. We prioritize the audiences and accounts most likely to buy, align campaigns with your outbound motion, and prove what every dollar contributed to pipeline. It’s paid media measured the way your CFO measures it, in sourced pipeline rather than clicks.
Paid Media Strategy & Planning
Strategy comes before spend. We study how your buyers research, which channels reach them, and where you can win against competitors, then build the media plan around it: the right mix of search, social, and account-based platforms, the audiences to prioritize, and goals defined in the pipeline metrics your business already uses. Every quarter, the strategy is sharpened against what actually works.
Expertise
- Channel and audience strategy
- Quarterly goal-setting and planning
Campaign Management
Full strategy, delivery, and execution across every paid platform your buyers touch: Google, LinkedIn, Meta, Reddit, 6sense, and beyond, with structured testing sprints to prove out new channels. Search, social, display, and video, launched, monitored, and optimized continuously with disciplined bid and budget management.
Expertise
- Cross-platform campaign management
- New platform testing sprints
- Ad copy, creative, and keyword testing
Account-Based Marketing
We prioritize the accounts most likely to buy using a three-lenses segmentation model that combines fit, intent, and your first-party data. Then we build account-based plays around those priorities, from breaking into target accounts to growing cross-sell and upsell revenues within existing ones, and amplify each play with paid media.
Expertise
- Three-lenses account segmentation
- Cross-sell and upsell play design
- Target account and audience expansion
Audience & Intent Targeting
Reaching the right committee starts with the right signal. We build account-based and behavioral audiences, optimize intent topics and keywords in platforms like 6sense, and layer retargeting and lookalike models so budget concentrates on in-market accounts instead of anonymous traffic.
Expertise
- Intent topic and keyword optimization
- Retargeting and lookalike modeling
Landing Pages & Creative
A click is only as valuable as the page it lands on. We wireframe and design landing pages built to convert paid traffic from any channel, from campaign-specific pages for search and social to industry and account-personalized templates for ABM plays.
Expertise
- Landing page wireframing and design
- Campaign, industry, and 1-to-1 page templates
Sales & Outbound Alignment
Paid media works best when sales knows exactly which accounts are warming up. We coordinate with your xDR team, sharing impression and engagement signals by account, timing outbound cadences to campaign launches, and recommending data enrichment, so marketing air cover converts to booked meetings.
Expertise
- Account engagement signals for sales
- Cadence-to-campaign coordination
- Data enrichment recommendations
Measurement & Attribution
Every engagement reports in pipeline, not platform metrics. On-demand consolidated reporting across paid platforms, sourced-pipeline analysis through multi-touch attribution, and the unglaourous work that keeps it all honest: pixel, GTM, and UTM governance, and QA.
Expertise
- Multi-touch attribution and sourced pipeline
- Consolidated cross-platform reporting
- Pixel, GTM, and UTM governance
An Embedded Operating Model
Paid media isn’t a set of one-off campaigns. It requires media, creative, sales, and analytics working in lockstep, every week. An embedded Growth Team-as-a-Service runs the program continuously, with weekly stakholder meetings and mothly and quarterly reviews, so momentum never stalls and results. compound quarter over quarter.
Expertise
- Embedded Growth Team-as-a-Service
- Cross-functional program management
“Convertiv's expert advice helps their clients spend wisely and reduce waste in marketing spend. When you have an opportunity to grow your business and work with a company like Convertiv, you need to grab it.”
Palen Schwab