Smarter Decision-Making with Smarter Analytics
AI Foundations
AI-powered growth starts with trusted measurement. Many organizations are making decisions based on fragmented data, disconnected platforms, and inconsistent data collection. Convertiv helps you unify your marketing and revenue data into an AI-ready foundation that delivers accurate performance reporting, trusted attribution, and the user insights needed to optimize campaigns, improve ROI, and power smarter decision-making.
“Our partnership with Convertiv is one of the strongest I’ve had. They really care and are completely invested in seeing me – and Symmons – succeed. Their understanding of how to use technology to improve marketing effectiveness is second to none.”
Tom Hubbard
Demand Waterfall® and Velocity Reporting
SiriusDecisions Demand Waterfall® is a proven methodology for defining and realizing value from the B2B demand management process. But many organizations struggle to keep their growing collection of marketing data and technology aligned with the metrics required by the methodology. Our team has extensive experience helping organizations implement the SiriusDecisions Demand Waterfall® using existing data infrastructure. This experience has been extended into a data product framework specifically tuned to extend a modern data stack implementation to support the SiriusDecisions Demand Waterfall® requirements.
Expertise
- Optimized conversion rates and velocity
- Data-driven decision-making
- Real-time insights
Marketing Mix Modeling, Multi-touch Attribution, Incrementality Testing
While attribution is an often-discussed marketing discipline, relatively few organizations execute it effectively. That’s because attribution requires something that few organizations have: accurate data on the pre-revenue activities that play a role in opportunity value creation. A trusted attribution model allows companies to structure content calendars effectively, assign budgets, and invest in—or deprecate—specific marketing investments for improved business outcomes. Our data product framework for attribution insights accelerates time-to-insight, building on the modern stack with proven methodologies for B2B data collection.
Expertise
- First, last, and multi-touch models
- Data-driven decision-making
- Real-time insights
User Journey Analytics
The foundation of Operations-Enabled Growth lies in delivering a seamless journey for customers across marketing, product, sales, and success touch points. Visualizing and assessing this journey in real-time is essential to delivering the trusted user insights that drive personalized and tailored sales and marketing interactions.
Expertise
- Marketing Automation and Analytics
- Trusted Product Analytics
Related Articles
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Approach to Reduce Time-to-Insight in Demand Reporting
If you do not have clear visibility into the digital activities you are engaging in, how will you know which are working and which are not? Digital...
Managing Technical Debt in Digital Marketing
The growing complexity of systems and services under the digital marketing umbrella inevitably leads to the accumulation of technical debt. Left un...
Outcomes
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Client Results
Tracking and analyzing the user journey by capturing thousands of data points per day.
A world leader in energy-based aesthetic and medical treatment systems worked with Convertiv to develop a first-party data strategy and pipeline. By collecting and storing raw event data at every user touchpoint, they are now able to model and construct custom reports and answer key business questions as they arise.
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