Third-Party Cookie Deprecation
The deprecation of third-party cookies has been in the works for quite some time. Many browsers have already gone through with it and a few others,...
Individualized Analytics for All: A Look at Journey Analytics
Analytics tools today must meet high standards. In what is a relief to those who geek out about this, the industry seems to have moved on from limi...
Comparing GA4 to Other Modern Analytics Tools
The new GA will resemble a host of other data collection and analytics tools out there and it begs the question “is GA even still the right tool fo...
Composable ABM Platform (ie Composable B2B CDP)
Over the past five years, Convertiv has worked with dozens of clients, many of which represent some of the country’s fastest-growing technology com...
Approaches to B2B Attribution
Often an overlooked piece of the marketing puzzle, attribution requires the development of a program that provides insight and feedback.
Navigating the Journey to Data Maturity
Every successful company reaches a point when it is necessary to drive growth in more systematic and predictable ways.