Tim Radwanski

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Types, Source and Use Cases for B2B Intent Data

B2B Intent Data – often talked about, rarely harnessed for its full potential. For more than a decade intent data, delivered in several forms...

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Composable ABM Platform (ie Composable B2B CDP)

Over the past five years, Convertiv has worked with dozens of clients, many of which represent some of the country’s fastest-growing technology com...

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Approaches to B2B Attribution

Often an overlooked piece of the marketing puzzle, attribution requires the development of a program that provides insight and feedback.

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Navigating the Journey to Data Maturity

Every successful company reaches a point when it is necessary to drive growth in more systematic and predictable ways.

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Core Components to Account Based Marketing

Success with account-based marketing requires a data-driven framework that incorporates fit and intent and harnesses your existing first-party data.

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