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Digital Advertising Insights

Measurement and optimization of sophisticated, multi-channel paid media programs can be challenging due to the number of platforms and data sources involved. Our data product framework for digital advertising makes it easy to analyze all paid media performance through a single, trusted interface. Drill down into specific data points about past performance and tap the power of AI to guide future investments.

Cross-channel performance measurement
Cross-channel performance measurement

A unified analytical view across all paid media platforms makes it easier to understand which channels and campaigns are and aren’t working.

Data-driven decision-making
Data-driven decision-making

Our data product framework for digital advertising helps decision-makers understand KPI changes and trends, so they can react to changes quickly and optimize future media spending.

Real-time insights
Real-time insights

Timely access to performance and spending data from across all channels empowers business leaders to capitalize on new opportunities and course-correct quickly when necessary.

Typical Features

Centralized paid channel performance visibility

A unified and harmonized view of paid media performance across all channels increases team efficiency and enables timely decision-making.

Our digital advertising framework eliminates the need to log into disparate paid media platforms individually and piece together inconsistent metrics and data points.

Centralized paid channel performance visibility
AI-powered insights

Advanced data analysis techniques identify likely causes of paid media performance spikes and declines.

Artificial intelligence informed by analysis of large historical data sets surfaces insights into positive and negative changes in campaign and channel performance.

AI-powered insights
Self-service data exploration

Interactive drill-down capabilities enable self-guided analysis of campaign spending and performance outcomes.

In addition to providing a bird’s eye view of all paid media activity, our digital advertising framework allows decision-makers to drill down to data subsets, such as individual campaigns, for more focused analysis.

Self-service data exploration
Clean, accurate data

Professionally tuned conversion tracking produces trustworthy data and analytical insights.

Our digital advertising framework is backed by a team of analytics experts who will configure and test your event triggers to ensure both accuracy and alignment with campaign objectives.

Clean, accurate data

“Convertiv is fixated on performance and data, which we really appreciate. Every time we complete a task, they help us understand the results. Five out of the six tasks that we’ve run have seen a 22%-45% increase in conversions.”

Sam Clarke DIRECTOR OF MARKETING, PLACESTER
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