Our Approach
Discovery
- Project scoping
- Stakeholder, customer, and end-user interviews
- Existing technology and analytics assessment
- Competitive landscape analysis
All of our engagements involve extensive research and analysis to ensure optimal outcomes. Our team of designers and developers humanize technology to create refined and intuitive interfaces.
Information Architecture & Wireframes
Iterative process- Information architecture mapping and taxonomy development
- Heuristic, process-based user journey design
- Prototyping
After conducting user-focused research and analysis, our team ideates and designs a frictionless information architecture with clear navigation and user flows. From there, we produce wireframes that demonstrate each template’s content narrative and conversion points. We then review these assets with stakeholders to establish clarity and consensus.
UX Design
Iterative process- Component-based web design kit
- Modular design approach
- Functionality documentation
- Usability testing
Our team creates a web-specific design kit that extends existing brand guidelines. This web kit defines styles such as colors and fonts, along with user interface elements like buttons, hover states, toggles, and more. Once the web kit is approved, we use it alongside the information architecture and wireframes to create a modular design system that is efficient to implement and capable of meeting a wide range of design challenges.
Development & QA
Iterative process- Front-end and back-end development
- Integrations and APIs
- Continuous integration tooling
- Cross-browser testing
- User acceptance testing
Our enterprise-class development capabilities improve customer outcomes and operational effectiveness. Our team of developers and project managers deliver beautifully crafted experiences with elegant code that works across devices and technologies.
Operationalize
- DevOps
- Marketing optimization
- Lead generation optimization
- Sales pipeline conversion
- A/B, multivariate, and multi-page testing
- Personalization
We turn innovation into differentiation by putting custom systems and skillsets in place to realize your vision. We deliver secure, fault-tolerant, well-instrumented solutions, designed to function at scale.
