Strategic Insights

Let data lead the way.

Gain confidence and fuel growth with your data

We create alignment across functional silos with data you can trust and deliver to decision makers via automated reporting and dashboards. Our team of data engineers enable you to unlock insights by architecting scalable collection systems. We provide digital measurement strategy, roadmaps, data audits, sourcing and governance.

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> $2 BILLION REALIZED IN CLIENT EXITS

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> $6 BILLION IN PIPELINE CONTRIBUTION

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AVERAGE INCREASE IN DEMAND GENERATION GROWTH

Our Approach

Engage

The nitty gritty, the down and dirty, this is where we take a deep dive into the how and the what. What data are you creating?  How are you doing so?  What improvements can be made?  We strive to answer all of these questions and to give you full visibility into whether your setup meets industry best practices.

Deploy

What improvements can we make to the current MarTech stack?  Do we need more software? Less? This is where we take the knowledge gained from our deep dive and put it to use.  Slight tweaks, major adjustments, and even full rebuilds; we’ve seen, and fixed, it all.  Our goal is to make sure that all the tools you employ are necessary and reporting accurately. At the end of this process you can be confident that the numbers you see are accurate and that all your data is flowing properly.

Accelerate

In this stage we try to make sure the data being generated is easy to understand and helps answer important business questions.  Common questions that arise during this process include: Are we looking at the right things?  Can we consolidate the data from our 3 platforms into 1?  Can we add or adjust what we’re being shown so it can better answer a business question we have?  This is where everything all starts to come together and you can start to make the most out of your data.  We will help determine important metrics for your business as well as give you full visibility into how they and surrounding metrics are trending.

Innovate

Nothing in digital stays static.  There are always more questions to be asked and more ways to slice your data to get meaningful insights.  We will work with you to both generate and answer new questions about which digital efforts are pulling the most weight.  This includes all encompassing dashboards custom to your business’s needs, building out customer profiles to help you understand who buys from you, and more. 

Related work
Engage, deploy, accelerate, and innovate with us.