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Paid Media Performance Insights

Measurement and optimization of sophisticated, multi-channel paid media programs is challenging due to the number of platforms and data sources involved. Reportiv℠ makes it easy to analyze all paid media performance through a single interface, drill down into specific data points of interest, and tap the power of AI to guide future investments.

Cross-channel performance
Cross-channel performance

A unified analytical view across all paid media platforms makes it easier to understand which channels and campaigns are working and which aren’t.

Data-driven decision-making
Data-driven decision-making

Reportiv℠ helps decision-makers understand KPI changes and trends, so they can react to changes quickly and optimize future media spending.

Real-time insights
Real-time insights

Timely access to performance and spending data from across all channels empowers business leaders to capitalize on new opportunities and course-correct quickly when necessary.

Features

Centralized paid channel performance visibility

A unified and harmonized view of paid media performance across all channels increases team efficiency and enables timely decision-making.

Reportiv eliminates the need to log into disparate paid media platforms individually and piece together inconsistent metrics and data points.

Centralized paid channel performance visibility
AI-powered insights

Advanced data analysis techniques identify likely causes of paid media performance spikes and declines.

Artificial intelligence informed by analysis of large historical data sets proactively surfaces insights into positive and negative changes in campaign and channel performance.

AI-powered insights
Self-service data exploration

Interactive drill-down capabilities enable self-guided analysis of campaign spending and performance outcomes.

In addition to providing a bird’s eye view of all paid media activity, Reportiv℠ gives decision-makers the ability to drill down to specific data subsets, such as individual campaigns, for more focused analysis.

Self-service data exploration
Clean, accurate data

Professionally tuned conversion tracking produces trustworthy data and analytical insights.

Reportiv is backed by a team of analytics experts who will configure and test your event triggers to ensure both accuracy and alignment with campaign objectives.

Clean, accurate data

“Convertiv is fixated on performance and data, which we really appreciate. Every time we complete a task, they help us understand the results. Five out of the six tasks that we’ve run have seen a 22%-45% increase in conversions.”

Sam Clarke DIRECTOR OF MARKETING, PLACESTER

Utilize data from 100’s of sources.

 

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