A headless CMS is part of an architecture pattern that emerged recently as an answer to specific problems at companies with a significant digital presence. This pattern aims to decouple the responsibility of maintaining content from the responsibility of displaying it. With multiple platforms and mobile applications displaying the content, managing shared content separately across various systems is not feasible.
Create human-centric digital experiences that delight users and produce business insights.Learn More →
Convertiv engineered a solution that could power customer engagement and transform a sprawling organic platform into a lean, intuitive, and performant tool.View customer story →
The headless CMS is just a piece of the puzzle that makes a specific architecture possible – a centralized and governed content repository servicing many consuming frontends that display that content. The headless CMS technology addresses some pain points that would otherwise be present in a more monolithic approach. To fully understand the business impacts of this approach, though, it’s necessary to look at the whole technical solution, including the content-consuming side – a typical website frontend. The decoupled nature of this approach opens a plethora of choices when it comes to building the website frontend, and it’s easy to make the wrong trade-offs.