A headless CMS is part of an architecture pattern that emerged recently as an answer to specific problems at companies with a large digital presence. This pattern aims to decouple the responsibility of maintaining content from the responsibility of displaying it. With multiple platforms and mobile applications displaying the content, it is not feasible to manage common content across multiple systems.
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The headless CMS is just a piece of the puzzle that makes a certain architecture possible, a centralized and governed content repository servicing many consuming frontends that display that content. Looking at the headless CMS technology in isolation makes a lot of sense and it certainly addresses some pain points with traditional approaches. To fully understand the business impacts of this approach though, it’s necessary to look at the whole technical solution which includes the content consuming side – a website frontend. The decoupled nature of this approach opens a plethora of choices when it comes to building the website frontend and it’s easy to make the wrong trade-offs.