B2B technology companies of all sizes have witnessed a stunning shift in their operating environment over the past few years. The promise of AI and...
B2B Intent Data – often talked about, rarely harnessed for its full potential. For more than a decade intent data, delivered in several forms...
Over the past five years, Convertiv has worked with dozens of clients, many of which represent some of the country’s fastest-growing technology com...
Often an overlooked piece of the marketing puzzle, attribution requires the development of a program that provides insight and feedback.
Every successful company reaches a point when it is necessary to drive growth in more systematic and predictable ways.
Success with account-based marketing requires a data-driven framework that incorporates fit and intent and harnesses your existing first-party data.