Third-Party Cookie Deprecation
The deprecation of third-party cookies has been in the works for quite some time. Many browsers have already gone through with it and a few others,...
Personalization With AI
A common hot-button topic among companies looking to push to the next level is personalization. Whether it is ads, on-site, in-app, email, or anyth...
Types, Source and Use Cases for B2B Intent Data
B2B Intent Data – often talked about, rarely harnessed for its full potential. For more than a decade intent data, delivered in several forms...
Creating Better Campaigns
Across industry landscapes, marketers are dealing with a similar set of headwinds as it pertains to campaign reporting, particularly in CRM. Answer...
Individualized Analytics for All: A Look at Journey Analytics
Analytics tools today must meet high standards. In what is a relief to those who geek out about this, the industry seems to have moved on from limi...
Comparing GA4 to Other Modern Analytics Tools
The new GA will resemble a host of other data collection and analytics tools out there and it begs the question “is GA even still the right tool fo...