The battle still rages on for the win in this seemingly endless competition between Apple and Google, AT&T and Verizon, and the iPhone and Android. Yet this is a great time for application developers and mobile advertisers to take advantage of the growing and dynamic mobile OS environments. The debate over which major features are [...]

The consumer/ordinary person in me always, or almost always, answers the questions raised by the marketer in me. One of these questions was why are there millions of posts written about community and brands in the past several months? Community has become the new buzzword: everyone talks about the power of the community and how [...]

Here’s another great guest post from our friend Mike Layton, Co-Founder of the hot social monitoring startup, Symscio, Inc.  It is important to remember that measurement programs will vary, but hopefully this post will assist you in asking the right questions towards setting up a meaningful measurement program. If you have any comments or questions, [...]

How Many Platforms Are Too Many Platforms? Conventional thinking says that you should avail yourself of every tool available to you in order to succeed.  Conventional thinking is wrong. The easiest way to fail with your online marketing strategies is to try to use every single platform and tool available to a digital marketer today.  Never [...]

Sometimes in life you look at the flaws or how things could have been to understand what may be next. With the all the speculation on the iPad release, its easy to focus on the downside.  By now we’ve all heard of the imperfections: lack of flash support, no camera, no voice support (SMS and [...]

There has been much debate recently about the level of exposure a brand should have on various social networks.  Since we’re at the early stages of measuring the effectiveness of these environments, most organizations who are skeptical have used one of two approaches: a.) “Whack a mole” approach of spreading their company’s name all across [...]

Most industries are continually impacted  by the emerging trends in digital and mobile media.  The industry everyone continues to point towards is the publishing industry – questions are abound regarding just how long they can sustain their current business model.  The million dollar question is, “What will publishing companies look like in the future?”  People [...]

As our online lives continue to be viewed through the browser and saved in the cloud, I thought it would be interesting to outline our favorite plugins. Similar to social widgets, users can add tons of functionality and customization through browser add-ons or plugins, which can make your surfing life a lot easier. Below are [...]

Exciting news  coming out of SXSW from Philadelphia based startup Nearverse.  The company’s “Lokast” iPhone app went live over the weekend in the Itunes Store and has already been generating some serious buzz.  The app uses proximity awareness to find other “Lokast” app users within a 300 ft radius and allows those users to connect [...]

While the Google Content Network can certainly provide an advertiser with huge click volume, if not managed correctly, content ads can quickly drain your budget with minimal results.  Below are a few best practices for managing Adwords campaigns within the Google Content Network: Replicate Campaigns for Content Only: From a campaign hierarchy perspective, I would [...]