The consumer/ordinary person in me always, or almost always, answers the questions raised by the marketer in me. One of these questions was why are there millions of posts written about community and brands in the past several months? Community has become the new buzzword: everyone talks about the power of the community and how every brand should build a community in order to be successful in its social media …
Free Platforms: When More is Less
How Many Platforms Are Too Many Platforms? Conventional thinking says that you should avail yourself of every tool available to you in order to succeed. Conventional thinking is wrong. The easiest way to fail with your online marketing strategies is to try to use every single platform and tool available to a digital marketer today. Never before have businesses had so many options to spread their message and connect with potential …
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