The Battle Rages On: iPhone vs. Android OS and App Market

The battle still rages on for the win in this seemingly endless competition between Apple and Google, AT&T and Verizon, and the iPhone and Android. Yet this is a great time for application developers and mobile advertisers to take advantage of the growing and dynamic mobile OS environments. The debate over which major features are [...]

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Cloud + Social + iPad

Sometimes in life you look at the flaws or how things could have been to understand what may be next. With the all the speculation on the iPad release, its easy to focus on the downside.  By now we’ve all heard of the imperfections: lack of flash support, no camera, no voice support (SMS and [...]

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Google Voice: One Number Rings All

As Google continues its exploration to own the life cycle of the mobile consumer.  Yesterday, they announced a web app for the iPhone and Palm WebOS devices.  I’ve been running Google Voice for months and this new web app is a tremendous upgrade and brings the experience full circle.  This is a great example of [...]

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Mobile Web vs. Mobile Apps

Mobile continues to defy gravity. One of the reasons for this recent ascension into superstardom has been the perceived growth of mobile applications, along with the growth in Smartphone adoption. With over 2.5 billion downloads and 85,000 applications to choose from in apples app store, it is hard to deny these numbers.

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Mobile Marketing: Top 10 Terms Every Marketer Should Know

1.)  Short Code – 3-6 number phone numbers for sending SMS or MMS messages 2.)  WAP Site – Wireless Application Protocol Site or mobile website 3.)  Mobile Analytics – WAP and Application analytics providers such as Motally and Bango 4.)  MMA – Mobile Marketing Association http://mmaglobal.com/main 5.)  2D Barcode – Funny looking barcodes that gives [...]

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One Hand Washes the Other

With the proliferation of Smartphones offering features on the fly like GPS, touch screens, video recording and high quality cameras, a potential groundbreaking evolution is taking place when mobile phone manufactures and social networks become allies.  With the average person spending 20 minutes a day on Facebook alone, this type of consumer interaction will be [...]

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Mobile 2020

Mocom 2020 is an open think tank to envision the future of mobile media and communication.  It takes you back to how the mobile revolution began in 1973 when the first mobile phone call was placed in NYC, then into the logical progression of how mobile will usher in a world of disruptive, engaging and [...]

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