By using landing page best practices, you will have a nice head start in creating an effective landing page, however landing page optimization is an ongoing process of continuous tweaking and testing. Heatmapping tools help streamline this process, by taking the guess work out of what people are likely doing on your landing pages. Combining metrics from heatmapping, traditional analytics, and your CRM will give you a true 360 degree …
Novice's Checklist to Landing Page Optimization
5 steps that will give any novice the biggest bang for their Adwords buck. 1. Don’t Send Visitors to Your Homepage: An estimated 70+ percent of Adwords customers send all campaign clicks to their homepage. By and large, web visitors are lazy and want to find exactly what they’re looking for as fast as possible. Imagine you are searching for “delivery roses” and click on an Adword that sends you to …
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