For us, @KevinRose the creator of Digg, is one of the brightest stars in the tech space.  With all the nay-sayers hating on Buzz and wondering if this was a failed attempt/launch by Google, it was interesting to hear him go on a rant about why Buzz is paramount to Google’s future and why they quickly [...]

Could  the mobile web really be bigger, better and faster than the PC web? With Google’s smashing fourth quater numbers, it opens the door for them to talk about the next wave of innovation”mobile will be the No. 1 growth area in the next year, with significant revenue to accompany the widespread uptake of mobile devices [...]

Do you find yourself using traditional search engines less and less?  Are you using the Bing search functionality in Facebook?  How often do you find yourself using Twitter Search? The answers to these questions may surprise you, as users continue to flock to major social networks as their main information portal.  Everything from news to [...]

Departmentalizing Twitter Goals: In order for your Twitter strategy to become pervasive throughout your organization, its important for the departmental stakeholders to understand what’s in it for them.  The value of Twitter is vastly different for PR vs Sales or C-Suite vs Customer Service, as well as different types of organizations (Non Profits, B2C, B2B etc.).  Its [...]

With Twitter quickly becoming a central piece of 2.0 corporate communication, we thought it would be helpful to provide some insight on our “Corporate Twitter Strategy for 2010,” in a Two Part blog post. Auto No-Follow: While 2008/2009 were the years of auto following anyone that followed you on Twitter to build your base, 2010 will [...]

Lately, I’ve found that many clients are looking for ways to effectively manage their Social and Search relationships within their CRM (Customer Resource Management) strategy.  As most of our clients are also Salesforce.com users, I thought a helpful post would be a review of our favorite Social/Search Appexchange Apps.  While some of these apps are [...]

For those of us who are close to the evolving trends of digital media, it was tough to miss how the convergence of real-time mediums influenced consumer behavior this holiday season. Amazon sold more kindle books than physical books on Christmas day iPod touch app downloads grew 1000% on Christmas Day, surpassing the iPhone It [...]

After having a few days to relax over the Holidays, I’ve had some time to comb through and analyze our monthly Blog/Twitter traffic for November/December.  I’m happy to report a 451% increase in monthly visits to our site in December!  Analyzing how our web traffic relates to our presence on Twitter (twitter.com/convertiv) provided some interesting correlating [...]

Forget the boring “Top 10 Lists,” listen to Rich Wong, investor in some of the hottest companies in mobile (Admob, Getjar) and social (Facebook, Groupon).  Below is a great interview via @scobleizer of Rich recapping 2009 and giving his predictions of 2010; covering topics such as the unexpected growth of social e-commerce, how apps vs [...]

Officially, I found out about the Google Goggles release on the MSNBC report last week along with the rest of the world.  Unofficially, I’ve known Google has been investing heavily in their image search technology for about 18 months.  In August of 2006