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SEMPO Boston’s “Evolution of Search” event this week had us geared up and ready to question how search has changed, and where it will lead us marketers in the future. Adria Kyne, Director of User Experience and Search Marketing at Valassis Communications, explored with our panel of search engine marketing experts the growing value of social media and link building, as well as the powerful impact mobile has started to play …
As a Best Practice, after a week or so of running your Adwords Campaign you should scrub or weed for negative keywords matches. This is a great optimization technique which can save a lot of money and improve campaign numbers across the board. Here are the steps in running a Search Query Performance Report, it’s simple and certainly recommended to execute on a weekly to bi-weekly basis at most. Within …
Using Google Keyword Tool for Blogging: Have you ever had a bloggers block? Or maybe you get stumped on what to title your blog or how to slug your urls. By using the Google Keyword Tool, you can easily enter whatever subject your writing about and instantly receive the associated long tail keywords and search volumes. By using these long tail keywords as the title and/or url slugs of your …
After developing your keyword list, you then need to think about what “match type” you will set your terms to. To define, Google has four different matching options that determine which Google searches trigger your ads to appear.
5 steps that will give any novice the biggest bang for their Adwords buck. 1. Don’t Send Visitors to Your Homepage: An estimated 70+ percent of Adwords customers send all campaign clicks to their homepage. By and large, web visitors are lazy and want to find exactly what they’re looking for as fast as possible. Imagine you are searching for “delivery roses” and click on an Adword that sends you to …
Officially, I found out about the Google Goggles release on the MSNBC report last week along with the rest of the world. Unofficially, I’ve known Google has been investing heavily in their image search technology for about 18 months. In August of 2006
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