Over the past 6-12 months or so, there has been some serious rivalries between the marketers who believe SEO is dead and those that do not.   Obviously, social media is exploding and turning the web into a very different place than it was 3 or 4 years ago.  Static web content is like newpaper, [...]

Do you find yourself using traditional search engines less and less?  Are you using the Bing search functionality in Facebook?  How often do you find yourself using Twitter Search? The answers to these questions may surprise you, as users continue to flock to major social networks as their main information portal.  Everything from news to [...]

As a Best Practice, after a week or so of running your Adwords Campaign you should scrub or weed for negative keywords matches.  This is a great optimization technique which can save a lot of money and improve campaign numbers across the board. Here are the steps in running a Search Query Performance Report, it’s [...]

Using Google Keyword Tool for Blogging: Have you ever had a bloggers block?  Or maybe you get stumped on what to title your blog or how to slug your urls.  By using the Google Keyword Tool, you can easily enter whatever subject your writing about and instantly receive the associated long tail keywords and search [...]

For those of us who are close to the evolving trends of digital media, it was tough to miss how the convergence of real-time mediums influenced consumer behavior this holiday season. Amazon sold more kindle books than physical books on Christmas day iPod touch app downloads grew 1000% on Christmas Day, surpassing the iPhone It [...]

After developing your keyword list, you then need to think about what “match type” you will set your terms to.  To define, Google has four different matching options that determine which Google searches trigger your ads to appear.

Forget the boring “Top 10 Lists,” listen to Rich Wong, investor in some of the hottest companies in mobile (Admob, Getjar) and social (Facebook, Groupon).  Below is a great interview via @scobleizer of Rich recapping 2009 and giving his predictions of 2010; covering topics such as the unexpected growth of social e-commerce, how apps vs [...]

5 steps that will give any novice the biggest bang for their Adwords buck. 1. Don’t Send Visitors to Your Homepage:   An estimated 70+ percent of Adwords customers send all campaign clicks to their homepage.  By and large, web visitors are lazy and want to find exactly what they’re looking for as fast as possible.   [...]

Officially, I found out about the Google Goggles release on the MSNBC report last week along with the rest of the world.  Unofficially, I’ve known Google has been investing heavily in their image search technology for about 18 months.  In August of 2006

With the news today, Google released some future innovations in the areas of real-time, mobile and social search, it further validates the importance of looking at these three corners of the golden triangle, as one medium to connect with today’s savvy consumer.