Below is a great Slideshare deck from TrendsSpotting, discussing the rapid evolution of the mobile device for 2010 and beyond.  The Tweet style format covers mobile predictions and facts from some heavy hitters in the technology space including analysts from IDC, Morgan Stanley, Gartner, Mashable, GigaOM, eMarketer, and the Mobile Marketing Association. 2010 Mobile Influencers: [...]

MMS is simply an extension of SMS, however instead of just sending simple text data a user has the ability to send multimedia (video, pictures, audio, rich text).  As you can imagine, since there is a lot more data that’s involved when sending a video vs. sending simple text, the carrier’s get a little nervous [...]

The most obvious qualifying question we ask clients is – How big is your budget? There is a simple break even depending on who you go with and what you negotiate with your aggregator. As aggregators make money off messaging volume, they set up monthly minimums for their dedicated short code customers. You can typically get them down to about $3,000 per month which typically includes about 100,000 total messages. So the second qualifying question is – How much monthly volume do you anticipate? If you think it’s going to be anything more than 40k (one way) we would seriously consider going dedicated vs. shared. While it is costly, it gives you the flexibility to create anything you want and will provide greater economies of scale than going through a shared short code provider.

1.)  Short Code – 3-6 number phone numbers for sending SMS or MMS messages 2.)  WAP Site – Wireless Application Protocol Site or mobile website 3.)  Mobile Analytics – WAP and Application analytics providers such as Motally and Bango 4.)  MMA – Mobile Marketing Association http://mmaglobal.com/main 5.)  2D Barcode – Funny looking barcodes that gives [...]

Staggering SMS Statistics: 4.1 Billion SMS sent daily in the US alone 740 Billion SMS sent first half of 2009 in the US alone Over 137 million US data subscribers are active SMSers Now the question is how does this technology relate to your marketing goals?  There are a million things you can do with [...]