(This ended up being a really long post, I split it into two parts. You can read Part I here.) Tracking Goals Now that we have goals that we think can be measured we have to work out how we are going to do that. This is another step where you need to stop and think before diving in. What type of metrics do you have access to, what type …
What is the ROI of Social Media? Part I
(This ended up being very long, I broke it into two parts so it is easier to digest.) It seems like the ROI debate around social media is continuous. The more and more this industry evolves the more and more answers to that question change. Some people say that you can’t really measure the ROI on any of this and if someone tells you they can it is BS. Others …
Tuesday, January 19, 2010 @ 10:00 am by Kevin
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Corporate Twitter Strategy 2010: Part 2 of 2
Departmentalizing Twitter Goals: In order for your Twitter strategy to become pervasive throughout your organization, its important for the departmental stakeholders to understand what’s in it for them. The value of Twitter is vastly different for PR vs Sales or C-Suite vs Customer Service, as well as different types of organizations (Non Profits, B2C, B2B etc.). Its important for every department head to not only realize what’s possible with a successful Twitter strategy, but …
Tuesday, January 12, 2010 @ 9:06 am by Tim
Corporate Twitter Strategy in 2010: Part 1 of 2
With Twitter quickly becoming a central piece of 2.0 corporate communication, we thought it would be helpful to provide some insight on our “Corporate Twitter Strategy for 2010,” in a Two Part blog post. Auto No-Follow: While 2008/2009 were the years of auto following anyone that followed you on Twitter to build your base, 2010 will be the year of refinement. As Twitter and its users have matured, we’ve realized that the …
Monday, January 11, 2010 @ 6:26 am by Tim
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