Here’s another great guest post from our friend Mike Layton, Co-Founder of the hot social monitoring startup, Symscio, Inc.  It is important to remember that measurement programs will vary, but hopefully this post will assist you in asking the right questions towards setting up a meaningful measurement program. If you have any comments or questions, [...]

Departmentalizing Twitter Goals: In order for your Twitter strategy to become pervasive throughout your organization, its important for the departmental stakeholders to understand what’s in it for them.  The value of Twitter is vastly different for PR vs Sales or C-Suite vs Customer Service, as well as different types of organizations (Non Profits, B2C, B2B etc.).  Its [...]

With Twitter quickly becoming a central piece of 2.0 corporate communication, we thought it would be helpful to provide some insight on our “Corporate Twitter Strategy for 2010,” in a Two Part blog post. Auto No-Follow: While 2008/2009 were the years of auto following anyone that followed you on Twitter to build your base, 2010 will [...]