As Google continues its exploration to own the life cycle of the mobile consumer. Yesterday, they announced a web app for the iPhone and Palm WebOS devices. I’ve been running Google Voice for months and this new web app is a tremendous upgrade and brings the experience full circle. This is a great example of how an HTML5 app can provide fast and flexible service directly over the mobile web. …
Mobile Red Sea
The Connected vs. the Disconnected… We just switched phone carriers from T-Mobile (using G1 Android) to Sprint (using Palm Pre). We were pretty pumped to see the attractive packages Sprint is offering these days, and although I know their service can be spotty vs some of the other carriers, the price is right for the trade off. For $99/ month, I have unlimited everything and bought my Palm Pre for $79 at …
Mobile Web vs. Mobile Apps
Mobile continues to defy gravity. One of the reasons for this recent ascension into superstardom has been the perceived growth of mobile applications, along with the growth in Smartphone adoption. With over 2.5 billion downloads and 85,000 applications to choose from in apples app store, it is hard to deny these numbers.
Mobile Marketing: Top 10 Terms Every Marketer Should Know
1.) Short Code – 3-6 number phone numbers for sending SMS or MMS messages 2.) WAP Site – Wireless Application Protocol Site or mobile website 3.) Mobile Analytics – WAP and Application analytics providers such as Motally and Bango 4.) MMA – Mobile Marketing Association http://mmaglobal.com/main 5.) 2D Barcode – Funny looking barcodes that gives the user more information about something by either scanning the code with an application or …
Mobile Marketing: Baby Steps with SMS
Staggering SMS Statistics: 4.1 Billion SMS sent daily in the US alone 740 Billion SMS sent first half of 2009 in the US alone Over 137 million US data subscribers are active SMSers Now the question is how does this technology relate to your marketing goals? There are a million things you can do with SMS, but to start off let’s just focus on introducing it as an interactive …
Mobile 2020
Mocom 2020 is an open think tank to envision the future of mobile media and communication. It takes you back to how the mobile revolution began in 1973 when the first mobile phone call was placed in NYC, then into the logical progression of how mobile will usher in a world of disruptive, engaging and interactive new media. They expect in the year 2020 mobile media and communication will radically …
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