More than often within B2B operations marketers find that priorities between marketing and sales are misaligned. The complex relationship between the two sides proves to be challenging as both try to meet demand and revenue goals. The greatest challenges B2B marketers face include: developing the right content strategy, identifying the right audiences, generating good leads,...

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Content is king. A phrase commonly used by marketers and a phrase that should not be taken lightly. Competition is fierce, and new advancements in digital marketing are making it imperative for marketing teams to develop relevant, meaningful, and valuable content. As you begin to understand your audiences closely, you want to make sure you...

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Running a social media contest can be a great way to grow your existing fan base, promote brand awareness and help achieve your business goals on social. When preparing to run a contest on your social channels, there are several things that should be considered first and foremost. You do not want to spend the...

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One large draw to social media for users is the fact that it provides a space to share ideas, likes, dislikes, interests, finds and more. The content of course varies from platform to platform, but at the heart of each share is the desire for people to pass along top of mind information to their followers....

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As a digital marketer trying to increase awareness and leads for your product or service in a competitive market, effective keyword research for your PPC campaigns is crucial. You want to make sure that you are targeting the right audience using strategic keyword selection and categorization. A great process for this is the following: Create...

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It seems like every few months a new social network comes to the forefront as “the” place to be when it comes to sharing branded content online. So how can your company identify when this social expansion is worthwhile and when to pass? We’ve laid out a few considerations that can help your brand decide...

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A digital marketing audit analyzes online marketing channels focusing on the needs of the customer to identify performance gaps and drive overall optimization and improvement. Getting the best performance from your digital channels requires an understanding of what works and why. In an incredibly complex and fast changing environment, many brands have websites, search, email...

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Facebook recently revealed that is has 1.35 billion monthly active users. With such a massive audience, brands have flocked to the channel to expand their digital footprint in order to reach a niche group of consumers with original content and focused targeting. If you’ve determined that Facebook is a practical platform for your brand to...

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Social media can be a great tool for brands because it allows for the development of one-on-one relationships with consumers and offers an additional avenue for marketing your company. However, it is vital that when diving into the world of social media, you take precautions to make sure your social presence aligns with your brand....

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Engagement is one of the most valuable Facebook page metrics a company can track. One could call it the currency of Facebook. With an active and high level of engagement, a brand can grow its fan base, extend its reach, and increase the visibility of its posts. One of the questions we get asked most frequently...

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