< Design & Engineer

Personalization

Every person who engages with your business arrives with their own unique set of needs and preferences. The businesses that truly understand these variables and deliver personalized, relevant content at every touchpoint will win in the marketplace. Our team will draw from the latest best practices and extensive real-world experience to help you deliver highly relevant, personalized experiences to your users.

Deliver hyper-focused relevancy to users at scale

Deliver highly relevant content dynamically.

Exceed customer expectations and drive engagement by delivering personalized, highly relevant content dynamically.

Contact Us

Personalization is one of the most powerful tools your business has to stand out. But even leading brands with sophisticated digital capabilities often struggle to get it right. Our team of digital engagement experts will develop personalization concepts that will advance your organization’s unique business objectives. From there, we will help you design and implement strategies for orchestrating and delivering these personalized digital experiences to users at scale.

Our Approach

Discovery
  • Project scoping
  • Stakeholder, customer, and end-user interviews
  • Existing technology and analytics assessment
  • Competitive landscape analysis

All of our engagements involve extensive research and analysis to ensure optimal outcomes. Our team of designers and developers humanize technology to create refined and intuitive interfaces.

Information Architecture & Wireframes
Iterative process
  • Information architecture mapping and taxonomy development
  • Heuristic, process-based user journey design
  • Prototyping

After conducting user-focused research and analysis, our team ideates and designs a frictionless information architecture with clear navigation and user flows. From there, we produce wireframes that demonstrate each template’s content narrative and conversion points. We then review these assets with stakeholders to establish clarity and consensus.

UX Design
Iterative process
  • Component-based web design kit
  • Modular design approach
  • Functionality documentation
  • Usability testing

Our team creates a web-specific design kit that extends existing brand guidelines. This web kit defines styles such as colors and fonts, along with user interface elements like buttons, hover states, toggles, and more. Once the web kit is approved, we use it alongside the information architecture and wireframes to create a modular design system that is efficient to implement and capable of meeting a wide range of design challenges.

Development & QA
Iterative process
  • Front-end and back-end development
  • Integrations and APIs
  • Continuous integration tooling
  • Cross-browser testing
  • User acceptance testing

Our enterprise-class development capabilities improve customer outcomes and operational effectiveness. Our team of developers and project managers deliver beautifully crafted experiences with elegant code that works across devices and technologies.

Operationalize
  • DevOps
  • Marketing optimization
  • Lead generation optimization
  • Sales pipeline conversion
  • A/B, multivariate, and multi-page testing
  • Personalization

We turn innovation into differentiation by putting custom systems and skillsets in place to realize your vision. We deliver secure, fault-tolerant, well-instrumented solutions, designed to function at scale.

“Convertiv has really helped us to achieve our goal of having an improved conversion rate. We have run multiple tests with Convertiv that have translated into double-digit increases in sign-up rates on our website.”

Jason Peck VP of Marketing, GoCanvas

Personalization

Digital experiences are now the primary touchpoint that many businesses have with their customers. Adapting these experiences to each user’s unique needs and preferences delivers a better experience and drives higher conversion rates. Beginning with your most heavily trafficked pages, our team will deploy or configure your preferred user identification, segmentation, and content delivery technologies. We’ll then analyze all available data to develop and test personalization strategies to grow lead conversion rates and sales pipeline.

Expertise
  • Technology strategy and implementation
  • User activity data analysis and experimentation
  • Goal-driven personalization design and optimization

Automation

Automation plays a central role in today’s digital-led business models. Doing it well requires an effective and scalable landing page approach, sound techniques for lead scoring and nurturing, and the flexibility to adapt as your business needs change. Our team will help you bring proven marketing automation technologies together to achieve your organization’s unique growth objectives. This includes everything from expert design, development, and testing of landing page infrastructure to audience segmentation, lead scoring, and nurturing strategies that will drive positive results.

Expertise
  • Automation platform assessment, design, and implementation
  • Landing page development, testing, and optimization
  • Audience segmentation and nurturing strategy
Why Convertiv?

Digital experiences play a central role in the customer journey for many businesses, so the details matter. Our expert designers and developers are about more than just aesthetics and code. We dive deep into the data about how buyers interact with your business digitally and create products, campaigns, and experiences that drive the right business outcomes. We also consider security, performance, and reliability at every step, so the momentum keeps building as your business grows.

Our Thoughts

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How to Get Personal

Online personalization is now everywhere, from account-based marketing to website personalization to custom product demos. But it’s important to co...

Client Results

Website personalization improved lead generation rates by up to 100%

A personalized homepage experience based on a visitor's industry allowed our customer, a Fortune 500 medical device manufacturer, to improve lead generation rates by up to 100%.


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increase in lead generation

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increase in conversion rates

Personalize products, services & experiences.