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Growth Stack Integration

Growing your business requires an integrated technology stack to drive customer engagement. But the demand for speed often prevents revenue-focused teams from bringing their technology investments together in a cohesive way. Our team will assess your current technology investments and help you find ways to amplify their value.

Evolve and optimize your growth stack

Fine-tune your technology investments.

Accelerate growth by rationalizing, integrating, and fine-tuning your technology investments.

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Specialized technology platforms play a central role in driving growth. But fast-moving companies often find themselves with a disparate set of platforms that aren’t well-integrated and don’t perform to their full potential. Based on detailed understanding of your growth goals, our team of technology experts will assess your current growth stack, help you integrate and configure your existing platforms for optimal performance, and identify redundant or underutilized tool investments.

“Convertiv is passionate about driving results. When we worked together, they always put the business objectives first and delivered incredible results and value.”

Pete Winfield WEB DEVELOPMENT MANAGER, BUILDIUM

Our Approach

Business Goals
  • Identify business objectives
  • Define leading performance indicators

We begin each engagement by gaining an understanding of your growth plans and other key business requirements. This includes a retrospective look at past performance and definition of future performance indicators that must be measurable and reportable on an ongoing basis.

Persona and Audience Discovery
Iterative process
  • Define target attributes, including: firmographic, technographic, and account signals
  • Identify buying centers

Once we understand your growth requirements, we partner with you to analyze your target audience. We consider relevant market segments, technology factors, and account signals and work with you to identify the buying centers that we will need to impact with the engagement.

Offer Alignment
Iterative process
  • Offer to lifecycle mapping
  • Landing experience, including: destination pages, mini-sites, and in-platform experiences

As the buyer journey comes into focus, we work with you to map offers to the engagement lifecycle. This includes a significant focus on landing experiences across web pages, mini-sites, in-platform experiences, and other possible destinations for your personas.

Deploy
Iterative process
  • Ad Creative and Messaging
  • Campaign Setup, Triggers, and Tag Management
  • Quality Assurance

Once the desired buyer destinations are clear, we help you develop and deploy high-impact creative messaging to drive engagement. We also ensure that your growth stack is configured with the necessary campaigns, triggers, and tags to measure and influence buyer behavior and engagement over time.

Operationalize
  • Launch
  • Test and Learn
  • Optimize

Once an end-to-end strategy and technology stack is in place, we work alongside your team to launch into production. We continue with proactive testing after the solution is live to assess both business and technical performance and identify possible areas of optimization.

Why Convertiv?

Revenue-focused executives face unrelenting pressure to drive growth and have finite resources to make it happen. Our team of strategists and technology experts will help you zero in on your target audience and engage them with offers and experiences that are proven effective. Data will drive every decision and recommendation, so your program spending and execution will always be 100 percent aligned with your business goals.

Our Thoughts

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Configuring Your MarTech Stack to Fit Your Business Objectives

People, process, data, and technology are the four words every marketing technology lead hears in their sleep. But we can’t deny the importan...

August 6, 2020

Client Results

Global Leader in International Learning Takes on Growth Stack Integration

The world leader in international learning tapped Convertiv to digitally relaunch their "Gap Year" division, including everything from brand to growth stack. Faced with tracking, reporting, and marketing automation data gaps, Convertiv helped assess and implement an updated reporting structure to measure key business questions while re-invigorating their lead nurture programs through content alignment and automation.


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Fully Integrated Enterprise MarTech Tools

Grow your market share.