Growth Stack Integration
Growing your business requires an integrated technology stack to drive customer engagement. But the demand for speed often prevents revenue-focused teams from bringing their technology investments together in a cohesive way. Our team will assess your current technology investments and help you find ways to amplify their value.
Accelerate growth by rationalizing, integrating, and fine-tuning your technology investments.Contact Us
Specialized technology platforms play a central role in driving growth. But fast-moving companies often find themselves with a disparate set of platforms that aren’t well-integrated and don’t perform to their full potential. Based on detailed understanding of your growth goals, our team of technology experts will assess your current growth stack, help you integrate and configure your existing platforms for optimal performance, and identify redundant or underutilized tool investments.
We begin each engagement by gaining an understanding of your growth plans and other key business requirements. This includes a retrospective look at past performance and definition of future performance indicators that must be measurable and reportable on an ongoing basis.
Once we understand your growth requirements, we partner with you to analyze your target audience. We consider relevant market segments, technology factors, and account signals and work with you to identify the buying centers that we will need to impact with the engagement.
As the buyer journey comes into focus, we work with you to map offers to the engagement lifecycle. This includes a significant focus on landing experiences across web pages, mini-sites, in-platform experiences, and other possible destinations for your personas.
Once the desired buyer destinations are clear, we help you develop and deploy high-impact creative messaging to drive engagement. We also ensure that your growth stack is configured with the necessary campaigns, triggers, and tags to measure and influence buyer behavior and engagement over time.
Once an end-to-end strategy and technology stack is in place, we work alongside your team to launch into production. We continue with proactive testing after the solution is live to assess both business and technical performance and identify possible areas of optimization.
“Convertiv is passionate about driving results. When we worked together, they always put the business objectives first and delivered incredible results and value.”Pete Winfield
Many organizations have the central building blocks of a growth stack in place but find that individual platforms that they’ve invested in either aren’t meeting their needs or could be configured and integrated more effectively. Our team will start by working with you to understand your growth objectives in detail. From there, we will assess your current toolset, providing expert guidance on how existing tools can be optimized and identifying any areas where tool replacements or additions can improve performance. We’ll also help you implement our recommendations, including configuration changes to existing tools and integration of all of the technologies that are part of your growth stack.
Revenue-focused executives face unrelenting pressure to drive growth and have finite resources to make it happen. Our team of strategists and technology experts will help you zero in on your target audience and engage them with offers and experiences that are proven effective. Data will drive every decision and recommendation, so your program spending and execution will always be 100 percent aligned with your business goals.
The world leader in international learning tapped Convertiv to digitally relaunch their "Gap Year" division, including everything from brand to growth stack. Faced with tracking, reporting, and marketing automation data gaps, Convertiv helped assess and implement an updated reporting structure to measure key business questions while re-invigorating their lead nurture programs through content alignment and automation.
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