< Grow Market Share

Paid & Account Based-Media

Paid and account-based media programs often play a central role in pipeline development plans. But too often, spending ramps up without the right strategy, targeting, and execution plan in place. Our team will help you design and execute paid and account-based media programs that will apply data-driven insights to maximize your return on investment.

Identify and engage buyers systematically

Target, prioritize, and reach buyers.

Use data-driven insights to target, prioritize, and reach buyers with effective paid and account-based media programs.

Contact Us

Investing in paid and account-based media programs is one of the most effective ways to drive pipeline growth. But focusing your budget on the buyers and channels with the greatest likelihood of success is both challenging and critical. Our team will help you identify target buyers that demonstrate an optimal combination of fit, intent, and first-party engagement. From there, we will help you plan and execute programs to reach your target audience through programmatic advertising, coordinated direct outreach, and other tactics with a high probability of success.

“Convertiv has really helped us to achieve our goal of having an improved conversion rate. We have run multiple tests with Convertiv that have translated into double-digit increases in sign-up rates on our website.”

Jason Peck VP of Marketing, GoCanvas

Our Approach

Business Goals
  • Identify business objectives
  • Define leading performance indicators

We begin each engagement by gaining an understanding of your growth plans and other key business requirements. This includes a retrospective look at past performance and definition of future performance indicators that must be measurable and reportable on an ongoing basis.

Persona and Audience Discovery
Iterative process
  • Define target attributes, including: firmographic, technographic, and account signals
  • Identify buying centers

Once we understand your growth requirements, we partner with you to analyze your target audience. We consider relevant market segments, technology factors, and account signals and work with you to identify the buying centers that we will need to impact with the engagement.

Offer Alignment
Iterative process
  • Offer to lifecycle mapping
  • Landing experience, including: destination pages, mini-sites, and in-platform experiences

As the buyer journey comes into focus, we work with you to map offers to the engagement lifecycle. This includes a significant focus on landing experiences across web pages, mini-sites, in-platform experiences, and other possible destinations for your personas.

Deploy
Iterative process
  • Ad Creative and Messaging
  • Campaign Setup, Triggers, and Tag Management
  • Quality Assurance

Once the desired buyer destinations are clear, we help you develop and deploy high-impact creative messaging to drive engagement. We also ensure that your growth stack is configured with the necessary campaigns, triggers, and tags to measure and influence buyer behavior and engagement over time.

Operationalize
  • Launch
  • Test and Learn
  • Optimize

Once an end-to-end strategy and technology stack is in place, we work alongside your team to launch into production. We continue with proactive testing after the solution is live to assess both business and technical performance and identify possible areas of optimization.

Why Convertiv?

Revenue-focused executives face unrelenting pressure to drive growth and have finite resources to make it happen. Our team of strategists and technology experts will help you zero in on your target audience and engage them with offers and experiences that are proven effective. Data will drive every decision and recommendation, so your program spending and execution will always be 100 percent aligned with your business goals.

Our Thoughts

#

Modern Account Based Marketing

Over the past few years, B2B companies have been transforming their go-to-market strategies to focus more on accounts than individual prospects. Th...

August 18, 2020

Outcomes

0 x

AVERAGE INCREASE IN CVR

0 %

AVERAGE INCREASE IN INFLUENCED PIPELINE

0 %

AVERAGE INCREASE IN ROAS

Client Results

World Leader in Cloud-Driven Networking Exceeds Pipeline Goal with an Account-Based Approach

Convertiv identified target accounts, selected appropriate media platforms, rotated relevant assets, and found the optimal media mix for the flight through multi-touch attribution. This holistic approach contributed over $16 million to the organization's pipeline.


0M$

Pipeline Contribution

0+

Assets Deployed Against Target Audiences

Grow your market share.