Identify and engage buyers systematically
Target, prioritize, and reach buyers.
Use data-driven insights to target, prioritize, and reach buyers with effective paid and account-based media programs.
Contact UsInvesting in paid and account-based media programs is one of the most effective ways to drive pipeline growth. But focusing your budget on the buyers and channels with the greatest likelihood of success is both challenging and critical. Our team will help you identify target buyers that demonstrate an optimal combination of fit, intent, and first-party engagement. From there, we will help you plan and execute programs to reach your target audience through programmatic advertising, coordinated direct outreach, and other tactics with a high probability of success.
Our Approach
Business Goals
- Identify business objectives
- Define leading performance indicators
We begin each engagement by gaining an understanding of your growth plans and other key business requirements. This includes a retrospective look at past performance and definition of future performance indicators that must be measurable and reportable on an ongoing basis.
Persona and Audience Discovery
Iterative process- Define target attributes, including: firmographic, technographic, and account signals
- Identify buying centers
Once we understand your growth requirements, we partner with you to analyze your target audience. We consider relevant market segments, technology factors, and account signals and work with you to identify the buying centers that we will need to impact with the engagement.
Offer Alignment
Iterative process- Offer to lifecycle mapping
- Landing experience, including: destination pages, mini-sites, and in-platform experiences
As the buyer journey comes into focus, we work with you to map offers to the engagement lifecycle. This includes a significant focus on landing experiences across web pages, mini-sites, in-platform experiences, and other possible destinations for your personas.
Deploy
Iterative process- Ad Creative and Messaging
- Campaign Setup, Triggers, and Tag Management
- Quality Assurance
Once the desired buyer destinations are clear, we help you develop and deploy high-impact creative messaging to drive engagement. We also ensure that your growth stack is configured with the necessary campaigns, triggers, and tags to measure and influence buyer behavior and engagement over time.
Operationalize
- Launch
- Test and Learn
- Optimize
Once an end-to-end strategy and technology stack is in place, we work alongside your team to launch into production. We continue with proactive testing after the solution is live to assess both business and technical performance and identify possible areas of optimization.
“Convertiv has really helped us to achieve our goal of having an improved conversion rate. We have run multiple tests with Convertiv that have translated into double-digit increases in sign-up rates on our website.”
Jason Peck
Paid & Account Based Media
Investments in paid and account-based media have the greatest impact when you use data to target and prioritize buyers and then zero in on the best ways to reach them. Our team will help you find buyers with an optimal combination of fit, intent, and first-party engagement. We’ll also help you plan and execute programs to reach your target audience through programmatic advertising, coordinated direct outreach, and other high-confidence programs.
Expertise
- Buyer identification and targeting
- Data-driven media program development
Why Convertiv?
Revenue-focused executives face unrelenting pressure to drive growth and have finite resources to make it happen. Our team of strategists and technology experts will help you zero in on your target audience and engage them with offers and experiences that are proven effective. Data will drive every decision and recommendation, so your program spending and execution will always be 100 percent aligned with your business goals.
Our Thoughts
Core Components to Account Based Marketing
Success with account-based marketing requires a data-driven framework that incorporates fit and intent and harnesses your existing first-party data.
Outcomes
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AVERAGE INCREASE IN CVR
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AVERAGE INCREASE IN INFLUENCED PIPELINE
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AVERAGE INCREASE IN ROAS
Client Results
World Leader in Cloud-Driven Networking Exceeds Pipeline Goal with an Account-Based Approach
Convertiv identified target accounts, selected appropriate media platforms, rotated relevant assets, and found the optimal media mix for the flight through multi-touch attribution. This holistic approach contributed over $16 million to the organization's pipeline.
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Pipeline Contribution
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Assets Deployed Against Target Audiences
