Strategic Planning & Forecasting
Revenue-focused executives are often asked to play the lead role in driving company growth. But without a data-driven strategy, it’s impossible to know whether your plans and investments are on a trajectory for success. Our team will help you understand how much your existing marketing efforts are contributing to pipeline and create a plan and forecast to achieve your growth targets.
Apply data and evidence to align your growth strategy and budget with your company objectives.Contact Us
Too often, company growth targets and program budgets are set without clear linkage backed by data. Our team of growth strategists will analyze your existing programs and assess their impact on the sales pipeline. We’ll then partner with you to develop a data-driven plan and budget to meet your company’s ambitious growth objectives.
“The expertise and support we get from Convertiv are unmatched. I have all the confidence in the world in them.”Kirsten Wyzanski
We begin each engagement by gaining an understanding of your growth plans and other key business requirements. This includes a retrospective look at past performance and definition of future performance indicators that must be measurable and reportable on an ongoing basis.
Once we understand your growth requirements, we partner with you to analyze your target audience. We consider relevant market segments, technology factors, and account signals and work with you to identify the buying centers that we will need to impact with the engagement.
As the buyer journey comes into focus, we work with you to map offers to the engagement lifecycle. This includes a significant focus on landing experiences across web pages, mini-sites, in-platform experiences, and other possible destinations for your personas.
Once the desired buyer destinations are clear, we help you develop and deploy high-impact creative messaging to drive engagement. We also ensure that your growth stack is configured with the necessary campaigns, triggers, and tags to measure and influence buyer behavior and engagement over time.
Once an end-to-end strategy and technology stack is in place, we work alongside your team to launch into production. We continue with proactive testing after the solution is live to assess both business and technical performance and identify possible areas of optimization.
Revenue-focused executives face unrelenting pressure to drive growth and have finite resources to make it happen. Our team of strategists and technology experts will help you zero in on your target audience and engage them with offers and experiences that are proven effective. Data will drive every decision and recommendation, so your program spending and execution will always be 100 percent aligned with your business goals.
A mobile-first workforce management software provider was seeking a partner to help create and execute a digital strategy for entering the U.S. market. Already well-established globally, the company landed a fresh $25 million funding round to help support this expansion. After an objective-focused assessment to solve for growth, Convertiv and the client formulated three possible approaches. Each approach was based on low, medium, and high levels of investment and the estimated potential impact on pipeline. Marketing leadership presented to the larger CXO team, securing funding for the plan and significantly contributing to pipeline with a 26-to-1 return.
Use data-driven insights to target, prioritize, and reach buyers with effective paid and account-based media programs.Learn more →
Improve user engagement and conversions through systematic testing grounded in best practicesLearn more →