Mobile-first means designing for the most limited space. One positive side effect of this constraint is that it brings the most important content on the page into clear focus. This can then inform visual approaches for effective content display on larger screens as well.
Mobile access problems are the leading reason for a user to visit a competitor’s website. Fifty-seven percent of users say they would not recommend a business with a poorly designed mobile website.
While mobile-first began as a trendy design philosophy, it quickly became the most effective way to approach web design. There is often a temptation to view it solely as a design exercise, but carrying the mobile-first mindset through the development phase is essential.
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Our frontend framework is mobile-first. We build websites for mobile users and then enhance the experience for desktop users with additional animations or resource-heavy assets that would not be appropriate for mobile devices. This ensures that mobile experience is not an afterthought. Instead, it is the team’s primary focus, starting in the conceptual phase and continuing through design to the final development phase. Throughout the process, mobile experience is examined carefully at every step.
Convertiv engineered a solution that could power customer engagement and transform a sprawling organic platform into a lean, intuitive, and performant tool.View customer story →
While we have well-established practices and frameworks for mobile-first design and development, we also continuously assess and experiment with new technologies. Mobile experiences are continually evolving, and new techniques like progressive web applications are emerging all of the time. As this happens, we make continuous improvements to our tooling and explore new ways to achieve the best possible outcomes.