Social media can be a powerful tool for engaging and reaching customers and future opportunities. The process of marketing a brand through the use of social platforms starts with an understanding of the target audience, the brand goals, the competition, and the available content. A SMM strategy can, then, be put in place to identify areas of opportunity and the best ways to align with a business’s objectives.
Outcomes and Value
Our Social Media Impact
Our roots in social go back seven years to creating the first Facebook application for USA Networks. This program scaled to cover all fourteen shows with a variety of social apps and advertising. This success led to work with Caesars Entertainment to deploy a social media management platform to all 40 hotels. From there, our social practice continued to grow to deploying integrated social campaigns for other brands like The Clymb, Pretzel Crisps, and Not Your Average Joe’s. Our years working in the field and our comprehensive approach to our clients’ online experiences means we can quickly leverage decades of digital marketing expertise to support your business objectives.
Convertiv approaches any new SMM engagement with a comprehensive social audit to gain intelligence on the state of the brand’s social channels. The analysis allows our team to examine the current brand activity, channel utilization and positioning of the brand on social media. By analyzing both the brand and the industry’s social efforts, we are able to not only find the strengths/weaknesses in the current strategy, but also identify areas of opportunity for the brand relative to its competition. With the social audit complete, Convertiv is in a position to create a clear social strategy and roadmap catered to a specific business’s needs.