Aligning Social Strategy with Revenue

CHALLENGE

Caesars Entertainment, a Fortune 500 gaming and hospitality company, required a unified social media infrastructure to design, deploy and maintain integrated campaigns internally across multiple locations.

SOLUTION

Convertiv developed and deployed a social media infrastructure with a common toolset, best practices, and strategic engagement strategy that empowered marketers with engaging program functionality including applications, content, and paid search.

BENEFIT

Over 40 client-owned properties implemented the infrastructure changes necessary to create campaigns that averaged social growth of 350%.  The company saw a 125% revenue increase from Facebook, a 370% revenue increase from blogs, and a 307% revenue increase from Twitter.