Convertiv embarked on an extensive user testing and IA process to serve as the foundation for a data-driven redesign project.
Convertiv launched the freshly branded Buildium.com to rave reviews from sales, partners, and most importantly customers. Key indicators for the web property saw a dramatic uptick in performance.
Post launch, Convertiv extrapolated additional opportunities for optimization through data acquired through real users.
By prioritizing optimization opportunities, Convertiv continuously optimized Buildium.com through an extensive A/B Testing program.