A world leader in property management realizes the opportunity for market capture through digital experience optimization.
improvement in free trial CVR from paid
improvement in demo CVR from paid
improvement in revenue generated from a primary lead generation flow
improvement in free trial CVR from non-paid sources
improvement in demo CVR from non-paid sources
Convertiv used qualitative and quantitative data to determine potential areas current traffic could be engaged with more effectively
Convertiv designed, developed and launched a host of tests aimed at improving the conversion rate for free trials and demos via Optimizely.
Data from live tests was monitored and analyzed. Additional iterations of tests were developed based on data we were receiving. Testing was honed to be focused on areas that really "moved the needle".
Plans were developed to expand testing practice from just the website into the product to help improve things like churn rate and LTV.