The increasing volume and sophistication of cyber-security threats also means an increasing number of competitors and customer concerns. Vipre required a modern site redesign that would rise above the noise and demonstrate the speed, power, and reliability of its expanding line of enterprise and home software products.
Increase in trials
Increase in e-commerce transactions
Vipre’s objectives were clear: increase brand and product line awareness in the crowded cyber-security market — and increase sales for both enterprise and home products. Convertiv used Vipre’s historical data and identified new customer personas to design an experience to accomplish Vipre’s goals and exceed expectations.
Convertiv’s information architecture was designed with more than century of combined expertise, and validated through real world testing of wire frames and visual design concepts - making the project’s path forward crystal clear to all stakeholders
From real human insights, Convertiv’s in depth understanding of both Enterprise and Home customer user journeys resulted in a site design that immediately improved conversion and new customer lead volume.
While the escalating complexity of cyber attacks present an ever-new challenge for cyber security providers, it presents greater opportunity for sales and marketing. With Convertiv’s continued involvement Vipre is able to respond rapidly to customer needs, optimize its onsite user experience, and continually produce greater results.