Adwords Day Parting Best Practices

time zones

A vital aspect of your overall budget management strategy for Adwords should include an indepth analysis of when and where (what time, geo, day(s) etc.) your ads are converting.  For example, if you are currently running your ads 24/7 and have noticed that performance during 12am EST and 6am EST is dramatically underperforming compared to 7am EST and 1pm EST, it probably makes sense to pause out your campaigns during …

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Friday, September 16, 2011 @ 1:18 pm by Tim
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Adwords Best Practices – Replicating Match Type Campaigns

red-business-graph

We wrote a post a while back explaining the different match types in Adwords.  A great match type best practice is to replicate your campaigns across all match types to manage/optimize them separately.  Depending on your niche, you’ll likely see dramatic performance differences between match types over time and as you’ve broken them into separate campaigns, you’ll have the flexibility to optimize them independently. Go through the following process to …

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Thursday, June 16, 2011 @ 12:17 pm by Tim
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Is Social Media Changing Your Search Habits?

Do you find yourself using traditional search engines less and less?  Are you using the Bing search functionality in Facebook?  How often do you find yourself using Twitter Search? The answers to these questions may surprise you, as users continue to flock to major social networks as their main information portal.  Everything from news to comments, IM to email, videos to pictures, the web is a very different place than …

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Friday, January 22, 2010 @ 8:48 am by Tim

Evolution of Social Search

With the news today, Google released some future innovations in the areas of real-time, mobile and social search, it further validates the importance of looking at these three corners of the golden triangle, as one medium to connect with today’s savvy consumer.

Tuesday, December 8, 2009 @ 8:38 am by Tim

Search and Social Convergence

The convergence of search and social is all the rage, over the last few weeks, since the announced deal for Google and Bing to show Tweets in their search results. I thought it would be appropriate for us to at least put a stake in the ground regarding our current opinion on the evolution of this topic.

Monday, November 30, 2009 @ 2:26 pm by Tim

Building a Killer Keyword List

1.) Competitors: Go to your competitor’s website(s) and click “View”>”Source” on your browser and view their meta tags for some keyword ideas: 2.) Keyword Tools: Use tools like Google Keyword Tool, Wordtracker, and Keyword Spy 3.) Punctuation: Google will recognize “women’s trek road bikes” and “womens trek road bikes.” Be sure to include any variation with hyphens or apostrophes. If you don’t, this won’t significantly affect your overall performance; it’s …

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Sunday, November 22, 2009 @ 6:00 pm by Tim