While the Google Content Network can certainly provide an advertiser with huge click volume, if not managed correctly, content ads can quickly drain your budget with minimal results.  Below are a few best practices for managing Adwords campaigns within the Google Content Network: Replicate Campaigns for Content Only: From a campaign hierarchy perspective, I would [...]

Do you find yourself using traditional search engines less and less?  Are you using the Bing search functionality in Facebook?  How often do you find yourself using Twitter Search? The answers to these questions may surprise you, as users continue to flock to major social networks as their main information portal.  Everything from news to [...]

As a Best Practice, after a week or so of running your Adwords Campaign you should scrub or weed for negative keywords matches.  This is a great optimization technique which can save a lot of money and improve campaign numbers across the board. Here are the steps in running a Search Query Performance Report, it’s [...]

After developing your keyword list, you then need to think about what “match type” you will set your terms to.  To define, Google has four different matching options that determine which Google searches trigger your ads to appear.

5 steps that will give any novice the biggest bang for their Adwords buck. 1. Don’t Send Visitors to Your Homepage:   An estimated 70+ percent of Adwords customers send all campaign clicks to their homepage.  By and large, web visitors are lazy and want to find exactly what they’re looking for as fast as possible.   [...]

With the news today, Google released some future innovations in the areas of real-time, mobile and social search, it further validates the importance of looking at these three corners of the golden triangle, as one medium to connect with today’s savvy consumer.

The convergence of search and social is all the rage, over the last few weeks, since the announced deal for Google and Bing to show Tweets in their search results. I thought it would be appropriate for us to at least put a stake in the ground regarding our current opinion on the evolution of [...]

1.) Competitors: Go to your competitor’s website(s) and click “View”>”Source” on your browser and view their meta tags for some keyword ideas: 2.) Keyword Tools: Use tools like Google Keyword Tool, Wordtracker, and Keyword Spy 3.) Punctuation: Google will recognize “women’s trek road bikes” and “womens trek road bikes.” Be sure to include any variation [...]

As businesses continue to thrive from the expansion in web services, it’s amazing how much of our desktop computing is executed in the cloud. With Google strongly positioned as the leader in pro-bono web based computing, I find myself using everything from Gmail for multiple email addresses to GCalendar to Google RSS to most recently [...]

To best manage your business online, Pay-Per-Click Marketing allows you to break up your products and services so you can have full control over what levers you wish to manipulate. Below is an outside view of what an average account may look like to give you and idea.