Convertiv | Social Media Agency | 
A vital aspect of your overall budget management strategy for Adwords should include an indepth analysis of when and where (what time, geo, day(s) etc.) your ads are converting. For example, if you are currently running your ads 24/7 and have noticed that performance during 12am EST and 6am EST is dramatically underperforming compared to 7am EST and 1pm EST, it probably makes sense to pause out your campaigns during …
We wrote a post a while back explaining the different match types in Adwords. A great match type best practice is to replicate your campaigns across all match types to manage/optimize them separately. Depending on your niche, you’ll likely see dramatic performance differences between match types over time and as you’ve broken them into separate campaigns, you’ll have the flexibility to optimize them independently. Go through the following process to …
While the Google Content Network can certainly provide an advertiser with huge click volume, if not managed correctly, content ads can quickly drain your budget with minimal results. Below are a few best practices for managing Adwords campaigns within the Google Content Network: Replicate Campaigns for Content Only: From a campaign hierarchy perspective, I would recommend replicating your Search Network campaigns to Content Only campaigns and labeling them accordingly. For …
As a Best Practice, after a week or so of running your Adwords Campaign you should scrub or weed for negative keywords matches. This is a great optimization technique which can save a lot of money and improve campaign numbers across the board. Here are the steps in running a Search Query Performance Report, it’s simple and certainly recommended to execute on a weekly to bi-weekly basis at most. Within …
After developing your keyword list, you then need to think about what “match type” you will set your terms to. To define, Google has four different matching options that determine which Google searches trigger your ads to appear.
5 steps that will give any novice the biggest bang for their Adwords buck. 1. Don’t Send Visitors to Your Homepage: An estimated 70+ percent of Adwords customers send all campaign clicks to their homepage. By and large, web visitors are lazy and want to find exactly what they’re looking for as fast as possible. Imagine you are searching for “delivery roses” and click on an Adword that sends you to …
1.) Competitors: Go to your competitor’s website(s) and click “View”>”Source” on your browser and view their meta tags for some keyword ideas: 2.) Keyword Tools: Use tools like Google Keyword Tool, Wordtracker, and Keyword Spy 3.) Punctuation: Google will recognize “women’s trek road bikes” and “womens trek road bikes.” Be sure to include any variation with hyphens or apostrophes. If you don’t, this won’t significantly affect your overall performance; it’s …
Pages » 1 2
