Through our experience of managing countless Facebook and Google advertising campaigns, we’re in a unique position to truly understand the revenue generating engines of these two web giants.  With the recent “search focused” changes to the Facebook user experience, there is little doubt that Facebook has its eye on becoming an all encompassing social search [...]

For us, @KevinRose the creator of Digg, is one of the brightest stars in the tech space.  With all the nay-sayers hating on Buzz and wondering if this was a failed attempt/launch by Google, it was interesting to hear him go on a rant about why Buzz is paramount to Google’s future and why they quickly [...]

The average person can quickly get bogged down by the hundreds of options for developing a social presence.  Just yesterday, Google tossed their hat in the ring with Google Buzz, this foray into social networking clearly combats the success of Twitter and Facebook. I thought John Battelle captured the essence of this confusing move best in [...]

Could  the mobile web really be bigger, better and faster than the PC web? With Google’s smashing fourth quater numbers, it opens the door for them to talk about the next wave of innovation”mobile will be the No. 1 growth area in the next year, with significant revenue to accompany the widespread uptake of mobile devices [...]

Over the past 6-12 months or so, there has been some serious rivalries between the marketers who believe SEO is dead and those that do not.   Obviously, social media is exploding and turning the web into a very different place than it was 3 or 4 years ago.  Static web content is like newpaper, [...]

As Google continues its exploration to own the life cycle of the mobile consumer.  Yesterday, they announced a web app for the iPhone and Palm WebOS devices.  I’ve been running Google Voice for months and this new web app is a tremendous upgrade and brings the experience full circle.  This is a great example of [...]

Do you find yourself using traditional search engines less and less?  Are you using the Bing search functionality in Facebook?  How often do you find yourself using Twitter Search? The answers to these questions may surprise you, as users continue to flock to major social networks as their main information portal.  Everything from news to [...]

As a Best Practice, after a week or so of running your Adwords Campaign you should scrub or weed for negative keywords matches.  This is a great optimization technique which can save a lot of money and improve campaign numbers across the board. Here are the steps in running a Search Query Performance Report, it’s [...]

Here is a great little commercial clip of the Nexus One.  As an old G1 customer, I’m glad to see some much needed improvements in the UI and sexier hardware, however there are many reports out there showing lackluster Nexus One sales in the first 10 days of release.  Perhaps its not sexy enough for [...]

Using Google Keyword Tool for Blogging: Have you ever had a bloggers block?  Or maybe you get stumped on what to title your blog or how to slug your urls.  By using the Google Keyword Tool, you can easily enter whatever subject your writing about and instantly receive the associated long tail keywords and search [...]