Convertiv | Social Media Agency | 
You may laugh, and admit it: you laughed, but this has been a pretty common feeling about Google +, Google’s latest attempt at social networking. When it was new and exclusive (invitation only), many were anxious to check out what the fuss was about. The early adopters were tech-minded folk who got giddy over such things and my stream was filled with links to articles on how to understand and …
Everything that has been written about Google+ early on has been around the feature set, what it does or it doesn’t have. What really has interested me thus far is taking a step back and looking at what has gone right and where this is going. While Google has had many missteps in the social space, which I am not going to document here, they have gotten some things right …
As Google continues its exploration to own the life cycle of the mobile consumer. Yesterday, they announced a web app for the iPhone and Palm WebOS devices. I’ve been running Google Voice for months and this new web app is a tremendous upgrade and brings the experience full circle. This is a great example of how an HTML5 app can provide fast and flexible service directly over the mobile web. …
As a Best Practice, after a week or so of running your Adwords Campaign you should scrub or weed for negative keywords matches. This is a great optimization technique which can save a lot of money and improve campaign numbers across the board. Here are the steps in running a Search Query Performance Report, it’s simple and certainly recommended to execute on a weekly to bi-weekly basis at most. Within …
