Through our experience of managing countless Facebook and Google advertising campaigns, we’re in a unique position to truly understand the revenue generating engines of these two web giants.  With the recent “search focused” changes to the Facebook user experience, there is little doubt that Facebook has its eye on becoming an all encompassing social search [...]

For us, @KevinRose the creator of Digg, is one of the brightest stars in the tech space.  With all the nay-sayers hating on Buzz and wondering if this was a failed attempt/launch by Google, it was interesting to hear him go on a rant about why Buzz is paramount to Google’s future and why they quickly [...]

The average person can quickly get bogged down by the hundreds of options for developing a social presence.  Just yesterday, Google tossed their hat in the ring with Google Buzz, this foray into social networking clearly combats the success of Twitter and Facebook. I thought John Battelle captured the essence of this confusing move best in [...]

Could  the mobile web really be bigger, better and faster than the PC web? With Google’s smashing fourth quater numbers, it opens the door for them to talk about the next wave of innovation”mobile will be the No. 1 growth area in the next year, with significant revenue to accompany the widespread uptake of mobile devices [...]

Over the past 6-12 months or so, there has been some serious rivalries between the marketers who believe SEO is dead and those that do not.   Obviously, social media is exploding and turning the web into a very different place than it was 3 or 4 years ago.  Static web content is like newpaper, [...]

With social media being so new to so many organizations, its often difficult to determine what the real goal should be.  For the newbees, its often better to take a huge step back from the technology, platforms, widgets etc. and focus on something everyone can relate to.   Everyone has their favorite spot for a drink, their go-to [...]

When last Tuesday’s special election for the Massachusetts Senate seat held by Ted Kennedy for almost 50 years went to a little known Republican, there was little doubt his excellent use of social channel contributed to his historic win.  Since the blockbuster win by President Obama in 2008, it’s certainly not politics as usual when [...]

Do you find yourself using traditional search engines less and less?  Are you using the Bing search functionality in Facebook?  How often do you find yourself using Twitter Search? The answers to these questions may surprise you, as users continue to flock to major social networks as their main information portal.  Everything from news to [...]

Departmentalizing Twitter Goals: In order for your Twitter strategy to become pervasive throughout your organization, its important for the departmental stakeholders to understand what’s in it for them.  The value of Twitter is vastly different for PR vs Sales or C-Suite vs Customer Service, as well as different types of organizations (Non Profits, B2C, B2B etc.).  Its [...]

With Twitter quickly becoming a central piece of 2.0 corporate communication, we thought it would be helpful to provide some insight on our “Corporate Twitter Strategy for 2010,” in a Two Part blog post. Auto No-Follow: While 2008/2009 were the years of auto following anyone that followed you on Twitter to build your base, 2010 will [...]