Through our experience of managing countless Facebook and Google advertising campaigns, we’re in a unique position to truly understand the revenue generating engines of these two web giants. With the recent “search focused” changes to the Facebook user experience, there is little doubt that Facebook has its eye on becoming an all encompassing social search engine. However, from both a revenue and relevancy perspective, we believe the current Facebook advertising …
Optimist on Buzz
For us, @KevinRose the creator of Digg, is one of the brightest stars in the tech space. With all the nay-sayers hating on Buzz and wondering if this was a failed attempt/launch by Google, it was interesting to hear him go on a rant about why Buzz is paramount to Google’s future and why they quickly decided to push it front and center (no labs). He believes, releasing it post labs, …
Tuesday, February 16, 2010 @ 6:22 am by Tim
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How Many is Too Many?
The average person can quickly get bogged down by the hundreds of options for developing a social presence. Just yesterday, Google tossed their hat in the ring with Google Buzz, this foray into social networking clearly combats the success of Twitter and Facebook. I thought John Battelle captured the essence of this confusing move best in his blog: The reality is, Facebook has won the social graph war. Google taking on …
Thursday, February 11, 2010 @ 9:03 am by Tim
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Google Buzz Review
Could the mobile web really be bigger, better and faster than the PC web? With Google’s smashing fourth quater numbers, it opens the door for them to talk about the next wave of innovation”mobile will be the No. 1 growth area in the next year, with significant revenue to accompany the widespread uptake of mobile devices that can handle data”. Its no secret how much consumers depend on their Smartphones for …
Tuesday, February 9, 2010 @ 2:03 pm by Tim
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Social Media vs. SEO
Over the past 6-12 months or so, there has been some serious rivalries between the marketers who believe SEO is dead and those that do not. Obviously, social media is exploding and turning the web into a very different place than it was 3 or 4 years ago. Static web content is like newpaper, day old news, or even worse year old news. Whenever the SEO vs Social debate …
Friday, February 5, 2010 @ 6:26 am by Tim
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Bartender Turned Chief Listening Officer
With social media being so new to so many organizations, its often difficult to determine what the real goal should be. For the newbees, its often better to take a huge step back from the technology, platforms, widgets etc. and focus on something everyone can relate to. Everyone has their favorite spot for a drink, their go-to place for a good hair cut, or their secret hole in the wall for Italian. What …
Tuesday, February 2, 2010 @ 12:33 pm by Tim
Social Media and Politics
When last Tuesday’s special election for the Massachusetts Senate seat held by Ted Kennedy for almost 50 years went to a little known Republican, there was little doubt his excellent use of social channel contributed to his historic win. Since the blockbuster win by President Obama in 2008, it’s certainly not politics as usual when it comes to putting together a well oiled social strategy during the campaigning process and …
Tuesday, January 26, 2010 @ 7:59 am by Tim
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Is Social Media Changing Your Search Habits?
Do you find yourself using traditional search engines less and less? Are you using the Bing search functionality in Facebook? How often do you find yourself using Twitter Search? The answers to these questions may surprise you, as users continue to flock to major social networks as their main information portal. Everything from news to comments, IM to email, videos to pictures, the web is a very different place than …
Friday, January 22, 2010 @ 8:48 am by Tim
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Corporate Twitter Strategy 2010: Part 2 of 2
Departmentalizing Twitter Goals: In order for your Twitter strategy to become pervasive throughout your organization, its important for the departmental stakeholders to understand what’s in it for them. The value of Twitter is vastly different for PR vs Sales or C-Suite vs Customer Service, as well as different types of organizations (Non Profits, B2C, B2B etc.). Its important for every department head to not only realize what’s possible with a successful Twitter strategy, but …
Tuesday, January 12, 2010 @ 9:06 am by Tim
Corporate Twitter Strategy in 2010: Part 1 of 2
With Twitter quickly becoming a central piece of 2.0 corporate communication, we thought it would be helpful to provide some insight on our “Corporate Twitter Strategy for 2010,” in a Two Part blog post. Auto No-Follow: While 2008/2009 were the years of auto following anyone that followed you on Twitter to build your base, 2010 will be the year of refinement. As Twitter and its users have matured, we’ve realized that the …
Monday, January 11, 2010 @ 6:26 am by Tim
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