A Platform for User Generated Content in Facebook

CHALLENGE

Gazelle sought a creative way to both activate their Facebook fan base leading up to the iPhone 5 release, while simultaneously encouraging the creation of high-quality user generated content to increase brand awareness and engagement.

SOLUTION

Convertiv designed, developed and deployed a Facebook application with mobile accessibility that enabled sharing with friends, family and colleagues. The application allowed users to create and share a branded digital birthday card with “best-wishes” for the iPhone’s birthday.

BENEFIT

Gazelle’s support for the iPhone 5 was evangelized on behalf of its loyal, iPhone-loving customers and new brand advocates garnering over 15,000+ entrants and 8,000+ new ‘likes’ in under 7 days.