Revenue Generating Social Experiences

CHALLENGE

THE CLYMB®  sought a digital solution for increasing their Facebook like count with a select audience while driving revenue, boosting social engagement metrics, and enlarging its existing email database.

SOLUTION

Convertiv developed a custom social sweepstakes app '7in7 promotion' that gave away 7 "dream trips" in 7 days supported by targeted paid campaigns, editorial content across social channels to help seed organic growth, and promotional assets to drive sales further with user entries.

BENEFIT

With an aesthetically pleasing and carefully optimized user experience focused on conversion and sharing the campaign resulted with: 10K+ entries & shares, uptick in revenue & email addresses acquired, and strong impact on social channels reaching over 10 million Facebook users.